
Hollis Wilder
Chef · Entrepreneur
Hollis Wilder is a chef and entrepreneur who founded the bakery Sweet by Holly and became the first three-time winner of Food Network’s Cupcake Wars. She later founded Battered Brilliance, a wellness platform informed by her experience with bipolar disorder. [1][2]
Last updated
Career and work
Wilder worked as a private chef in Los Angeles before opening Sweet by Holly in Orlando in 2008. She expanded the bakery to Jacksonville in 2011 and became the first three-time winner of Food Network’s Cupcake Wars. [3][2]
In 2013, she published Savory Bites: Meals You Can Make in Your Cupcake Pan. She later founded Battered Brilliance, a wellness platform that combines her background in food and creativity with mental-health education and support. [1][3]
What has been publicly discussed
“Being battered doesn’t mean we’re broken. It means we’re human.”
— Hollis Wilder [4]


