The Bipolar Biography ProjectReal lives. Many Paths.

Jen Gotch

Entrepreneur · Director

United States
Bipolar II disorderSelf-disclosed [1]

Jen Gotch is an entrepreneur and creative director who co-founded the lifestyle brand ban.do in 2008 and later served as its creative director and chief creative officer. She has also used her public platform to discuss mental health and emotional wellbeing. [2]

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Career and work

Gotch began her creative career working in film-set art departments and later moved into food and prop styling, art direction and editorial photography. In 2008, she co-founded ban.do, initially as a small accessories company that later developed into a broader lifestyle brand. [2]

Over 12 years with ban.do, Gotch served as creative director and later chief creative officer and ambassador. She also hosted the podcast Jen Gotch Is OK… Sometimes and published the memoir The Upside of Being Down in 2020. [2]

What has been publicly discussed

“What if I was actually Bipolar and not just Depressed?”

— Jen Gotch [8]